Educating Your Team on Using WhatsApp as a Marketing Channel
Educating Your Team on Using WhatsApp as a Marketing Channel
Blog Article
Our platform has a wide reach with 2 billion users,1 and we estimate more than 1 billion users connect with a business account across our messaging services every week.2 And in Kantar’s research, 66% of respondents said they’re more likely to buy from a brand they can connect with over messaging.3
Despite these benefits, getting your marketing team to adopt business messaging might not be a walk in the park. You’ll need to obtain UK WhatsApp Number List legal and budget approvals like you would with any new software. You’ll also need buy-in from marketing team members, who might be concerned about learning a new platform.
Rest assured, the WhatsApp adoption process can be smooth and straightforward. Read on to learn how to build your first business messaging campaign, so you and your team can feel confident investing in WhatsApp.
Set up a WhatsApp Business Platform account
Before creating a messaging campaign, your team will need a Meta Business Account and a WhatsApp Business Platform account.
The sign-up process for creating a Business Account in Meta Business Manager only takes a few minutes. Just click “Create an Account” on the Meta Business homepage, select your business’ Facebook page, submit information about your company, and complete a few onboarding steps.
From there, you’re ready to create a WhatsApp Business Platform account.
Fill in necessary account details — account name, messaging WhatsApp Number Database purpose (indicating whether the account is for your business or a client), time zone, currency, payment method (optional), and purchase order number (optional)
Add people to the account, and set their permission levels.
Click “Assign.”
Once you finish these steps, you can manage your WhatsApp Business Platform account from Facebook Business Manager. Use Manager to create Message Templates for campaigns and check basic conversation analytics, like the number of sent and received messages.
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